In this Lunch & Learn session, we will delve into the fundamental concepts of the digital landscape, emphasizing the impact of paid, earned, and owned media on your organization's online presence. We will explore how reputation management plays a pivotal role in shaping perceptions and discuss strategies to effectively manage your brand's image. Additionally, we'll tackle the critical aspect of ADA compliance, ensuring that your digital content is accessible to all users, regardless of disabilities. The session will conclude with an interactive Q&A session to address any queries you may have regarding these topics.

Join us for a comprehensive exploration of these essential elements that contribute to a successful digital strategy, and leave with actionable insights to elevate your brand's online presence, reputation, and accessibility.

Meet our Speaker:

Eric Siano is both a marketer and a strategic marketing consultant who strives to inspire others to craft marketing that their customers will love. He has an unshakable belief that digital marketing is the great equalizer. He has made a career defined by transforming marketing in 15 industries and 17 countries.

Eric leads Blue Leopard LLC a marketing firm dedicated to guiding clients through marketing transformations and marketing operations enhancements. The firm also extends fractional marketing resources to cater to various business needs.